Featured Work
Every project below is a concept/demo website — fictional businesses built end to end (strategy, design, motion, copy) to demonstrate how I approach the work for local service businesses. Real client projects will be added here as they launch.
Landscaping · Concept Project
Outdoor spaces, thoughtfully designed.
This concept project imagines a fictional high-end landscape design-build business whose beautiful work is buried behind a generic site and an intimidating nine-field inquiry form. It explores how photography-led design and clearer pricing signals could surface more qualified leads.
Scope
Hardscaping · Case Study
Patios, walls, and outdoor rooms built to last decades.
This concept project imagines a high-end hardscape design-build studio whose installed work is stunning but whose website looks like a generic landscaping site. It explores how portfolio-led design and price anchoring could attract bigger, better-fit projects.
Scope
Outdoor Living · Case Study
Outdoor rooms designed to be used every season.
This concept project imagines a fictional outdoor living studio doing premium work but receiving inquiries that don't match their scope. It explores how a portfolio-led site with clear budget ranges could surface better-fit projects.
Scope
Lawn Care · Case Study
Recurring lawn care, done right every visit.
This concept project imagines a fictional lawn care company growing fast but losing leads after hours and on weekends. It explores how instant quoting, recurring online signup, and clear program pricing could turn the website into a 24/7 intake engine.
Scope
Irrigation · Case Study
Smart irrigation that waters smarter, not more.
This concept project imagines a fictional irrigation company that gets buried every spring and fall, when seasonal demand spikes and the phone never stops ringing. It explores how online scheduling and clear service pricing could level out the workload.
Scope
Landscape Construction · Demo Project
Heavy equipment for landscape construction & site prep.
This concept project imagines a fictional tractor services business with an outdated single-page site. It explores how a typical operator in this category could move from generic, mismatched leads to a focused multi-page site that filters for the right kind of land work.
Scope
Roofing · Concept Project
Roofs built to outlast the next storm.
This concept project imagines a fictional roofing company that has relied almost entirely on door-knocking after storms. It explores how a credible, storm-ready website could capture the homeowners researching contractors online before they ever pick up the phone.
Scope
Cleaning · UX / UI Concept
Spotless spaces. Trusted teams.
This concept project imagines a fictional residential cleaning company that books entirely by phone — losing every after-hours inquiry — and operates with a single-page site that has no pricing. It explores what an instant-quote, 24/7 booking experience could look like for a business in this category.
Scope
◆ Let's build
Free quote, honest timeline, no pressure. Tell me a little about your landscaping company or service business and I'll send back a clear plan — usually within one business day.
Call or text 317-739-7072·1-business-day reply, built in Indiana · serving the US nationwide